I often see tweets “#RT for a #Giveaway” or similar, scrolling through my Twitter feed. It seems every day, authors are eagerly offering not just signed copies of their books, but other goodies to boost sales, sometimes even huge hampers of gifts, from £100 Amazon vouchers to promises of putting winner’s names into the next novel.
Most of us will have tried this. We’ve offered books, purchased out of our own pockets. We’ve signed them and posted them to far-flung places, again at our own cost, to those fortunate enough to win. Yet, how much does a giveaway influence a book’s performance?
We’d love to believe offering a signed copy of a book will garner interest in it, and those unlucky enough not to win your book will race off instead to purchase it.
Websites like Goodreads would also have you believe it is imperative to offer free books and run a giveaway campaign several weeks ahead of release. Some virtual book tour companies also advise you to offer free copies of your book to run alongside reviews, and bombard you with statistics of how many people read and respond to such posts.
Do giveaways sell more books?
After numerous giveaways held on various websites, I have had mixed results. Goodreads campaigns yielded no increase in sales, nor did I have much success offering giveaways on virtual tours or Rafflecopter prizes on blogs.
This might have been due to the timing or poor promotion on my part or simply not doing it properly, but if you are considering doing a giveaway you should remember that a lot of people you attract are simply looking for freebies. They might or might not even read or review your book. They could well tell their friends how great it is, but the reality is you will spend a lot of your hard-earned money on promoting and the financial rewards are unlikely to outweigh the cost.
Are giveaways pointless?
In brief – no. They are a terrific marketing tool and success is not always based on number of book sales. Much depends on your expectations. Gear your giveaway to create a social buzz, gain more followers on your social media platforms and increase your email or newsletter list, and all of those will eventually lead to sales. You are playing a long game and building up your author platform.
If you get your promo right, your name and book will get massive exposure, which is again great news. I learned recently, a reader needs to hear of and see a book about seven times before they click to buy. A promotion will increase those chances.
The key to a giveaway is to decide what you want out of it. If you are creating a name for yourself then they are worthwhile. If you are hoping for an immediate increase in book sales, be prepared to be disappointed. (Having said which, I know of authors who have had a spike after a big giveaway.)
The Internet is stuffed full of giveaways so target your promotion carefully. You need to be heard and stand out among other giveaways.
Results of recent giveaway.
My new thriller THE BIRTHDAY is due out on September 27th. Pre-sales have been decent but I wanted to raise interest prior to the actual release.
I offered two notebooks (see above) as prizes. I started my campaign Sunday afternoon because that seems to be a time when many people are online. I offered one notebook on Twitter for merely following me and retweeting. I offered a second book using my Facebook page for anyone sharing my post and commenting.
Given my goal was purely to raise awareness of the forthcoming release, I was pleased with the results.
My Facebook page post reached 1011 people and was shared 124 times. The Twitter post received 2,080 impressions and was shared 104 times. In total, 3091 people saw the post and are aware of my book. I’m pretty happy with that. I can’t say if any will convert into sales but for now I’m satisfied to know THE BIRTHDAY has been paraded in front of these people and the icing on the cake is that before I ran the giveaway yesterday at 2 p.m. THE BIRTHDAY was at #630 in the UK Amazon charts. By 8 p.m. it had risen 250 positions to #380.
The giveaway runs until Thursday so you have time to win one of these fabulous notebooks. If you’d like to do so, pop along to my Twitter page and retweet the link here or my Facebook author page which you can find by clicking here